I feel like there are three key features that make for a really good wardrobe post:
- Consistent presentation
- Unique photos
- A well curated collection
When I talk about consistent presentation I mean taking photos of all your items in the same way, with similar presentation. If you display your dresses on a mannequin but pair then picture your blouses all folded together that's inconsistent and to me, feels lazy. I'd almost rather a post like this just be the dresses! Similarly, this also means that you angle and crop your pictures in the same way as much as possible. Make everything looks like it was photographed the same way as much as possible
Here's an example from my 2017 wardrobe post: different items, fairly (though not perfect) consistent presentation.
As for unique photos, try to do something to stand out a little. Sometimes, this can be simply taking super gorgeous photos! Here's a link to one of my favourite posts this year. Several things made this post stand out. Obviously, the photos are well done, but what makes it unique is the collage layout with pretty font and filters. The detail shots also help make this something out of the ordinary.
Another example of this is what I did in 2016. I made flat lay outfits for each main piece and paired the images with close-ups of the coordinate.
Lastly, a well curated collection means exactly that! Display all the aspects of your wardrobe, and show them with pride. After all, it's a wardrobe post, not a collection of dresses post. Maybe I'm a bit alone in this, but I love seeing the supporting items more than the main pieces a lot of the time so I get disappointed when this part is left out of glossed over. To an extent, you need to have a good wardrobe to make a good wardrobe post. Though I also strongly believe that this is a great way of being active in the community and tracking your progress in the fashion so I'd never advocate anyone not post due to the size or quality of their wardrobe, but generally speaking a bigger and more cohesive wardrobe is "better" (more well received).
One of the supporting acts of my wardrobe...
Of course, the technical matters are important as well, though they're pretty obvious so I don't want to go into them further. But, for the sake of thoroughness here they are:
- Photos that are in focus and not grainy
- Consistent and accurate lighting
- A background that is either plain or complementary to the wardrobe
- Clothes are ironed and displayed neatly
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